<img src="https://sb.scorecardresearch.com/p?c1=2&amp;c2=36750692&amp;cv=3.6.0&amp;cj=1"> Paramount Cashes In on ‘Barbenheimer’ Hype by Promoting ‘Saw Patrol’
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Paramount cashes in on ‘Barbenheimer’ hype by promoting ‘Saw Patrol’

Here comes another theatrical double feature.
Image of Erielle Sudario
Erielle Sudario
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Published: Jul 20, 2023 09:37 pm

You thought Saw X will follow in Barbie and Oppenheimer‘s footsteps by having the same release date, but is that enough to get people to buy tickets?

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In hopes of getting the ball rolling for these releases, Paramount Pictures shared a comedic response to the recent movie news. Unfortunately, it didn’t receive the same hype that Barbenheimer did.

What drove Barbenheimer to become a viral trend was the relationship between Oppenheimer be simultaneously released in theaters and HBO Max, which led the film director to search for another distributor. This ultimately resulted in his partnership with Universal Studios.

There was also a rumor that Warner Bros released Barbie on the same day as Oppenheimer out of spite. There have been attempts to move Barbie‘s release date, only for it to be rejected, creating the biggest blockbuster battle we’ve seen in the new decade.

Also, Barbie and Oppenheimer were directed by some of Hollywood’s greatest filmmakers and feature a substantial A-list ensemble at both ends. While Paw Patrol and Saw X may have notable cast , they’re not quite the likes of Robert Downey Jr.

Yes, Saw Patrol has greater contrast than Barbenheimer, but there is no story to this blockbuster battle. It’s not like Paramount has some beef with Lionsgate. If Saw X were up against something like Five Nights at Freddy’s, then that would possibly get people interested. Ironically enough, Saw X was set to premiere on the same night as FNAF, but a change was made earlier today that altered the game. Regardless, getting people interested in this twofer will take more than just a similar release date.

If you’re keen to participate in this double feature, both Saw X and FNAF will be released on Sept. 29, 2023.

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Image of Erielle Sudario
Erielle Sudario
Erielle Sudario is a Digital Producer for We Got This Covered. Outside of work, she's either DM'ing a 'Dungeons and Dragons' campaign, playing video games, or building keyboards. Erielle holds a Bachelor of Communications Degree (specializing in film and journalism) from Western Sydney University and a Graduate Diploma in Radio and Podcasting from the Australian Film, Television, and Radio School.
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